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Crop from CDC publicity poster

Julio and Marisol was a bilingual public-service advertising campaign that ran from 1989 to 2001 in the New York City Subway promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you". The story follows a young Hispanic couple as they explore human sexuality and the effects of the AIDS epidemic on their relationship. Designed to appeal to a Hispanic audience particularly at risk due to cultural attitudes discouraging condom use, it has been described as "one part steamy soap opera, one part language instruction, and two parts AIDS education service". The ads were praised by public health officials for presenting situations which people could relate to, and by AIDS activists for breaking down the social stigma associated with the disease. They drew criticism, however, from family values advocates who objected to the promotion of condoms and the tacit acceptance of homosexuality. (Full article...)